How I got here
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2009 to 2017
I learned to teach in the lab.
I trained new staff and students on sequencing equipment, and wrote the training they learned from.
- GeneDx
- CosmosID
- Imperial College London
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2017 to 2020
I started companies.
I founded Eatrics in London, then co-founded New Motion Labs as COO. I also started mentoring startups at King's College London and Deep Science Ventures.
- Eatrics
- New Motion Labs
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2020 to 2024
I helped science companies grow.
At EzBiome I ran the move to new tools and trained people in every part of the business. At NeoImmuneTech I rewrote our decks so people outside science could follow them.
- EzBiome
- NeoImmuneTech
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2025 to now
I started CodeMyVibe.
Now I work one to one with founders and small businesses on marketing, data and AI.
- CodeMyVibe
Why small businesses
Most of my work has been taking something technical and making it simple enough that people use it.
The tools were never the hard part. Getting people to use them was. That's the work I do with owners now.
When I automate something, a person still approves what matters.
Teaching and writing
I spent a year teaching middle school. I wanted to see how AI could help in a classroom, and whether it belongs there at all.
I write about AI and learning on my Substack, Prompt Worrier.
- Prompt WorrierEveryone Got a HammerChromebooks, AI, and the difference between owning a tool and getting an educationRead ↗
- Prompt WorrierThe Field We Stopped TendingThey aren't just skipping books. They are skipping single sentences. Here is how we rebuild deep attention.Read ↗
- Prompt WorrierThe Mudslide Started in 2013The test scores are the symptom. The civilization is the disease.Read ↗
Why I started CodeMyVibe
Most of the work that slows a business down isn't hard. It's just boring and distracting, and it eats your evenings. Hand it off, and you get that time back for the reason you started the business.
Then comes the part I enjoy most: using real data and AI to help more people find you, so your business can grow. That's what I build at CodeMyVibe.
I want AI to raise the whole boat, not become one more kind of trickle-down that never trickles down. That starts with small businesses like yours competing with larger ones in ways they never could before.
What are you working on?
Tell me about your business and what you need.